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SERVICE DESIGN WIP

YEAR
2018
PROGRAMME
Service Design - Royal College of Art

IMPRINT

The Service Design programme crafted its own brand image in order to stand out during the Royal College of Art WIP show 2018 and guide people within the exhibition space to reach the venue.

The logo itself has a strong visual language: the S and the D linked together that represent the link between touchpoint, referencing to the Service Design's core values, are supported by the words on the right. Kept in black and white, the logo matches with a fluo green, a colour which creates visibility conditions for the way finding.

PROJECT TEAM

Ji-Young Lee. Vanessa Karaoglou. Royal College of Art graduates.