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WIGGY

FOR
ISIA Roma Design
YEAR
2013
MATTER
Semiotics 2 & Sociology exams

IMPRINT

This concept has been designed during the semiotic class starting from a question: how can we get a vegetable like the black carrot - not largely consumed in the West more attractive? Wiggy is been designed with the aim to educate kids to have a healthy break. It is a pen with a join for carrot cartridge at the bottom of it. The idea comes from the tipical action of kids: chewing pens while they’re writing or studying. This could be damaging for their teeth, but with “Carrot Pen“ a negative action turns into positive!

PROJECT TEAM

Brian Diaz. Student.
Andrea Colussi Mas. Student.
Sonia Massari. Professor.
Federico Montanari. Professor.